The iconic, classic and electric Morris JE made its public debut at the Fully Charged Live event at Farnborough International Exhibition and Conference Centre last week offering members of the public the opportunity to see the unusually designed van based on a re-imagining of the famous 1950’s Morris J-Type.
The Morris JE sits within the light to medium van sector at 2.5 tonne segment and has a 1,000kg payload and 6m³ load volume and uses lightweight carbon-fibre and aluminium construction, which are both recycled and recyclable, allows for a range in excess of 200 miles and makes the Morris JE an exceptionally appealing solution for urban deliveries.
The company is based in Worcestershire and determined to revive one of the famous and much-loved ‘Morris’ name in a truly unique fashion. Fully designed and engineered in Britain, the automotive engineering company is pioneering a new approach to carbon-neutral transport, by combining innovative modular skateboard architecture and ultra-lightweight recycled carbon-fibre body construction with timeless and quintessentially British design.
Dr. Qu Li, Founder and CEO at Morris Commercial, said: “We’re delighted to be partnering with the EVA England at the event as it is an organisation that shares our passion and commitment to EV drivers and owners”.
Since the global media launch in November 2019, the Morris JE’s beautiful appearance has attracted a passionate following from around the world and its status has been further enhanced by high-profile television appearances on the BBC Travel Show and on Channel 4’s ‘The World’s Fastest Electric Car’ where the Morris JE’s high-quality British craftmanship and refined driving characteristics stunned motoring legend Guy Martin.
The manufacturer claims its designed for customers and businesses that crave individuality, the vehicle’s stunning and distinctive aesthetics will provide a perfect and eye-catching mobile marketing solution.
Morris Commercial will be exhibiting alongside the Electric Vehicle Association (EVA) England, an organisation that provides access to information, support, and products to improve the EV owner experience, and increases the opportunity for discussion within the EV community.