What Is Ford Building?
The new truck’s going to be fully electric and roughly the size of a Ford Maverick — midsize, with four doors and a spacious cabin that should feel roomier than its petrol cousin. Ford hasn’t confirmed a name yet, but the model is being positioned as an important part of their future EV lineup.
It will be built on the Universal EV Platform, which is set to underpin multiple upcoming Ford electric models — including trucks, vans, and SUVs.
Ford executives, including CEO Jim Farley, have described the truck as a potential “Model T moment” — aiming to make electric pickups affordable and widely accessible.
Target Price and Market Strategy
Ford is targeting a global starting price of about $30,000 (£22,000–£24,000). With the UK showing strong interest in low-cost EVs, it’s likely Ford will aim to keep local prices competitive.
They are also planning for the five-year total cost of ownership to come in lower than buying a used Tesla Model Y. If UK EV grants are still in place by 2027, this could further strengthen the value proposition.
Technical Platform and Innovation
The Universal EV Platform is designed to reduce complexity by cutting parts, fasteners, and wiring length by thousands of feet. This should result in faster production, lighter vehicles, and lower costs.
The pickup will use a 400V system. Entry models will have prismatic lithium iron phosphate (LFP) batteries integrated into the floor, improving rigidity and simplicity. Expected capacity is around 51 kWh, giving a range of 150–200 miles. Longer-range versions with NMC batteries are also planned.
Ford’s zonal architecture will support over-the-air updates, while BlueCruise hands-free driving will be available.
Design and Practicality: What to Expect
Ford has stated that the low price will not mean a stripped-back vehicle. According to EV lead Doug Field: “This is not going to be a stripped-down, old-school vehicle as a path to low cost.”
Key features will include a secure truck bed, a practical frunk (front trunk), and a cabin expected to feel roomier than a Toyota RAV4. Performance benchmarks reference the Mustang EcoBoost, suggesting a 0–60 mph time between 4.5 and 5.6 seconds.
The use of LFP batteries means fewer expensive materials like cobalt and nickel, which could improve long-term durability and reduce repair costs.
Full UK details, including pricing and the official model name, are still to come. However, at a projected starting price of £22,000, this electric pickup has the potential to make EV trucks far more accessible.
If Ford delivers on its promises of range, technology, and build quality, the truck could appeal to buyers who want an affordable alternative to larger and more expensive models like the F-150 Lightning and the Ford Ranger.
